Our new #BackItUp! Campaign

Our new #BackItUp! Campaign
Our new #BackItUp! Campaign
Backing Up Data

We’re excited to launch a new consumer campaign called #BackItUp!. The campaign is a rallying call with a direct message to the public to save and protect precious personal data.

Our global mission is to educate consumers about the importance of backing up valuable image, video or message content on their personal devices.

The #BackItUp! campaign was inspired by Enigma Recovery’s own customer insights. As a result of new privacy protection and the diminishing memory capacity in modern devices, fresh content rapidly over-writes old content so consumers are finding it harder to recover lost or accidentally deleted data.

In 2020, Enigma Recovery retrieved a record 87 million lost iOS messages & pictures and witnessed an upsurge of demand in data recovery during Christmas and New Year. 40% more people turned to Enigma Recovery during the festive period, a poignant time when messages and pictures served an even greater value for people unable to celebrate in one place with family and friends.

“Clearly the value of message and image content has never been higher” explains Aldo Del Bo, CEO of Enigma Recovery. “When people fear their precious data is lost, our recovery software provides fast relief. However our 2021 message for customers is prevention instead of cure! Our #BackItUp! campaign is designed to help consumers develop a “backup” mindset that helps the recovery process become even more effective”.

The all-in-one Enigma Recovery tool which features a unique built in incremental backup service for iOS devices. The integrated backup service enables consumers to own and manage their valuable content through their own connected PC, making it easier and faster to protect personal content.

We hope this #BackItUp! campaign will help everyone understand why its now time to stop and think about backing up to prevent data loss instead of resorting to emergency data recovery.

Find out more about how to prevent precious personal data loss here.


Matthew has 9 years experience marketing software products across Europe to customers and businesses. As Chief Marketing Officer he concentrates on how we can meet users' needs; identifying new features and products and communicating how we can help you protect your data.

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